MGT 401 MGT401 Week 4 Team Paper Strategic Marketing Plan (Phoenix)
Resource: Business Plan Pro
Discuss some ideas for a hypothetical e-commerce business. Each team member must suggest at least two different ideas.
Decide on one member’s idea.
Write a 1,050- to 1,400-word paper in which you explain the process your team may use to build a strategic marketing plan for the business.
Describe various pricing strategies appropriate for your business.
Assess pros and cons of each strategy.
Select one pricing strategy for your business.
Reference the Intelichild.com business plan for an example.
Format your paper consistent with APA guidelines.