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BUSN100 Midterm Exam (APUS)


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BUSN100 Midterm Exam (APUS)

Question 1 of 10:

In your own words explain, are entrepreneurs born or made?

Question 2 of 10:

In your own words, what is a venture capitalist?

Question 3 of 10:

In your own words, explain three of the nine building blocks for managers to use in developing an innovative and effective business model


Question 4 of 10:

What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage

Question 5 of 10:

What is market segmentation? List the steps in the market segmentation process


Question 6 of 10:

Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior

Question 7 of 10:

In your own words, what are the characteristics of the four types of business legal entities?

Question 8 of 10:

How does the cultural environment affect international marketing activities


Question 9 of 10:

Describe the advantages and disadvantages of a flat versus tall organizational structure.

Question 10 of 10:

Explain the concept of employees as stakeholders in your own words

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