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BUS 699 BUS699 Week 1 Assignment Strategic Management for Media Firms

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Ashford BUS 699 Week 1 Assignment Strategic Management for Media Firms

Strategic Management for Media Firms [CLO: 1]Due by Day 7. Your textbook discussed several strategic frameworks for media products, a few of which are listed below. For this assignment, choose two strategic frameworks from the list, and for each framework, find a scholarly (peer-reviewed) journal article from the Ashford University Library. The article should discuss the strategic framework in relation to the media products andcompany.

  •   Strategic Frameworks for Media Products

  •   Resource-Base View of Strategy (RBV)

  •   Value Chain/Value Creation

    •   Competitive Dynamics

    •   Strategic Entrepreneurship

       
Write a two-page summary for each article (four pages combined for the assignment), and apply the concepts and examples as they relate to media products and media companies.

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