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BUS 339 Week 1 Quiz


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BUS 339 Week 1 Quiz

  1. Firms that collect information and make it available to multiple subscribers are called:
  2. Which of the following statements best describes the current state of the marketing research industry?
  3. The purpose of marketing research is:
  4. The final step in the marketing research process is:
  5. Which of the following is the most important in the research process?
  6. When defining the problem it is important:
  7. External supplier firms are classified as either:
  8. What does "frugging" refer to?
  9. Some marketing research is used to expand our knowledge of marketing as a process rather than solving specific problems.  Such research is:
  10. Establishing the need for marketing research:

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