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Phoenix MKT 593 Week 4 Individual Assignment Signature Assignment Strategic Marketing Plan Marketing Plan Description

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MKT 593 Week 4 Assignment Signature Assignment Strategic Marketing Plan Marketing Plan Description (Phoenix)

What is a Signature Assignment?

A signature assignment is designed to align with specific program student learning outcome(s) for a program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments are graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements. 

Write a 1,750- to 2,100-word paper in which you evaluate situational marketing strategies, objectives, and tactics. 

Analyze the concept of corporate social responsibility and how it relates to new products and objectives that align with your marketing plan.

Analyze the marketing strategies, objectives, and tactics for your product as it relates to the following:  

  • Target market
  • Promotional channel
  • Pricing
  • Product

Evaluate the financial objectives for the product.

Format your paper consistent with APA guidelines.

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