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Keller MKTG 525 Week 2 Strategic Marketing Plan

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MKTG 525 Week Two Strategic Marketing Plan Outline (Keller)

Table of Contents 

 

 

Executive Summary……………………………………………………………………………...2

Current Marketing Situation……………………………………………………………………..2

Product Review…....……………………………………………………………………..3

Competitive Review…….………………………………………………………………..5

Channels and Logistics Review…………………….…………………………………….5

Strength, Weaknesses, Opportunities and Threats Analysis……………………………………..6

Objectives and Issues.……………………………………………………………………………7

First Year Objectives……………………………………………………………………..7

Second Year Objectives………………………………………………………………….8

Issues……………………………………………………………………………………..9

Marketing Objectives…………………………………………………………………………...10

Positioning…….………………………………………………………………………..10

Product Strategy………………………………………………………………………...12

Pricing…………………………………………………………………………………..13

Distribution Strategy…………………………………………………………………....14

Marketing Communication……………………………………………………………..14

Market Research………………………………………………………………………..15

Conclusion...……………………………………………………………………………………16

References……………………………………………………………………………………....17

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