BUSN100 Midterm Exam (APUS)
Question 1 of 10:
In your own words explain, are entrepreneurs born or made?
Question 2 of 10:
In your own words, what is a venture capitalist?
Question 3 of 10:
In your own words, explain three of the nine building blocks for managers to use in developing an innovative and effective business model
Question 4 of 10:
What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage
Question 5 of 10:
What is market segmentation? List the steps in the market segmentation process
Question 6 of 10:
Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior
Question 7 of 10:
In your own words, what are the characteristics of the four types of business legal entities?
Question 8 of 10:
How does the cultural environment affect international marketing activities
Question 9 of 10:
Describe the advantages and disadvantages of a flat versus tall organizational structure.
Question 10 of 10:
Explain the concept of employees as stakeholders in your own words