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BUS 339

  • BUS 339 Week 1 DQ 1 What is Marketing Research?

    BUS 339 Week 1 Discussion 1 What is Marketing Research? What is Marketing Research? In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didn’t) help him identify market...

  • BUS 339 Week 1 DQ 2 Marketing Research Challenges

    BUS 339 Week 1 Discussion 2 Marketing Research Challenges Marketing Research Challenges. Read the Marketing Research Association’s Code of Marketing Research Standards. Discuss how some of the practices described in...

  • BUS 339 Week 1 Quiz

    BUS 339 Week 1 Quiz Firms that collect information and make it available to multiple subscribers are called: Which of the following statements best describes the current state of the marketing research industry? The...

  • BUS 339 Week 2 Assignment Marketing Information System

    BUS 339 Week 2 Assignment Marketing Information System Marketing Information System. Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference...

  • BUS 339 Week 2 DQ 1 Research Design

    BUS 339 Week 2 Discussion 1 Research Design Research Design. Choose one of the three clients in Case 4.1, Memo from a Researcher, at the end of Chapter 4 of your text. State which type of research design is most appropriate...

  • BUS 339 Week 2 DQ 2 In-house Research versus Publicly Available Research

    BUS 339 Week 2 Discussion 2 In-house Research versus Publicly Available Research In-house Research versus Publicly Available Research. Read the article “How to Use Interesting Research to Help Market Your Business."...

  • BUS 339 Week 2 Quiz

    BUS 339 Week 2 Quiz Which of the following would be classified as a part of internal secondary data? What type of research design should a marketing researcher use to find out how many customers there are, what brands...

  • BUS 339 Week 3 DQ 1 Research Objectives & Data Analysis

    BUS 339 Week 3 Discussion 1 Research Objectives & Data Analysis Research Objectives & Data Analysis. Read the report BLS Spotlight on Statistics: Women at Work on the Bureau of Labor Statistics site. Find an example...

  • BUS 339 Week 3 DQ 2 Samples & Sampling

    BUS 339 Week 3 Discussion 2 Samples & Sampling Samples & Sampling. After watching the American FactFinder Virtual Tour, identify a population using the Census Bureau’s American FactFinder. How could the...

  • BUS 339 Week 3 Quiz

    BUS 339 Week 3 Quiz Since most consumers want a car with excellent fuel economy, wouldn’t you agree your next car will be a hybrid?” is an example of: In the question, “Do you always buy electronic...

  • BUS 339 Week 4 DQ 1 Statistics

    BUS 339 Week 4 Discussion 1 Statistics Statistics. In the video, Lies, Damned Lies and Statistics, Sebastian Wernicke did a tongue-in-cheek analysis of how to design a great presentation. Rather than be humorous, suggest...

  • BUS 339 Week 4 DQ 2 Finding Relationships

    BUS 339 Week 4 Discussion 2 Finding Relationships Finding Relationships. You have been asked to come up with a new ad campaign for a national pizza chain. You would like to target both young adults and families with...

  • BUS 339 Week 4 Quiz

    BUS 339 Week 4 Quiz If we were to graph two variables, let's say, height (in inches) and GPA, and the graph showed points scattered about in a formless shape, we could say there is: If we were to graph two variables,...

  • BUS 339 Week 5 DQ 1 Report Writing

    BUS 339 Week 5 Discussion 1 Report Writing Report Writing. What is the function of the “limitations” section of a marketing research report? What limitations exist in the marketing research project you designed...

  • BUS 339 Week 5 DQ 2 International Topics in Marketing Research

    BUS 339 Week 5 Discussion 2 International Topics in Marketing Research International Topics in Marketing Research. Review the web sites of at least three of the marketing research firms listed in Table 2.1 near the...