BUS 339 Week 2 Discussion 2 In-house Research versus Publicly Available Research
In-house Research versus Publicly Available Research. Read the article “How to Use Interesting Research to Help Market Your Business." Describe the difference between conducting original in- house research and using publicly available research. When is it beneficial to conduct in-house research and when is it better to rely on publicly available research? Respond to at least two of your classmates’ posts.