BUS 339 Week 1 Discussion 1 What is Marketing Research?
What is Marketing Research? In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of your choice. Why do you think this research would be useful? Respond to at least two of your classmates’ postings.