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BAM 312 BAM312 Unit 3 Exam Answers


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BAM 312 Unit 3 Exam Answers (CCU)

California Coast University

1. Instead of beginning your negative message with a blunt announcement of the news, you can use ___________.

2. If up to now you have failed to respond to a request, a buffer ____________.

3. An effective indirect opening for a negative message would be:

4. One way to be tactful when giving your reasons for bad news is to ____________.

5. In the close of a negative message, you should ____________.

6. To avoid being accused of defamation, you should ____________.

7. When you need to inform employees that a benefit or privilege will be eliminated, ____________.

8. A letter rejecting a job applicant should ____________.

9. The purpose of the interest section of a persuasive message is to ____________.

10. An effective ending for a persuasive message would be which of the following?

11. The key to a successful action phase in the AIDA model is ____________.

12. When writing a persuasive request for action, you should ____________.

13. Which of the following would not be an effective technique for gaining audience attention in sales messages?

14. The interest phase of a sales message should ____________.

15. Unlike more traditional promotional messages, those written for social media ____________.

16. A problem statement ____________.

17. Sources of secondary information include ____________.

18. In evaluating material you have gathered for a report, you should _____________.

19. Which of the following is not true of conventional search engines?

20. Recommendations differ from conclusions in that recommendations _____________.

21. The recommendations you make in a report should be _____________.

22. U.S. government research shows that about _____________ percent of the adult population in the U.S. has the literacy skills needed for success in today’s workplace.

23. A surface chart is ____________.

24. A bar chart would be particularly useful for ____________.

25. A chart that uses symbols or graphic images instead of words or numbers to portray data is called a ____________.

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