To view this notification widget you need to have JavaScript enabled. This notification widget was easily created with NotifySnack.

Additional Information

Site Information

 Loading... Please wait...

AB 219 AB219 Unit 1 Quiz with Answers (Kaplan University)

$14.99

Product Description

Question 1

 

1 / 1 point

What is the term for a system for gathering information from a single group of respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy?

Question 2

 

1 / 1 point

Indicate whether the statement presented is true or false. John has just given up something in order to receive something.  This is commonly referred to as marketing.

Question 3

 

1 / 1 point

What is the term for the relationship between benefits and the sacrifice necessary to obtain those benefits?

Question 4

 

0 / 1 point

Indicate whether the statement presented is true or false. A specially designed phone room used to conduct telephone interviewing is known as a central-location telephone facility.

Question 5

 

1 / 1 point

What is the term for the delegation of authority to employees to solve customers’ problems quickly- usually by the first person the customer notifies regarding a problem?

Question 6

 

1 / 1 point

Which definition below describes secondary data?

Question 7

 

1 / 1 point

Indicate whether the statement presented is true or false. A sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample is a non-probability sample.

Question 8

 

1 / 1 point

Indicate whether the statement presented is true or false. Marketing research should always be undertaken, regardless of whether the expected value of the information is greater than the cost of obtaining it, because without the research, a product is doomed to fail.

Question 9

 

1 / 1 point

Indicate whether the statement presented is true or false.  A strategy that focuses on keeping and improving relationships with current customers is called relationship marketing.

Question 10

 

1 / 1 point

What is the philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace?

Question 1

 

1 / 1 point

Indicate whether the statement presented is true or false. The system most commonly used for gathering marketing information is called an information processing system.

Question 2

 

1 / 1 point

Indicate whether the statement presented is true or false. The Internet is an important resource for gathering competitive intelligence, but non-computer sources such as company salespeople, industry experts, and Uniform Commercial Code filings can be equally valuable.

Question 3

 

1 / 1 point

What is the term for the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings of value?

Question 4

 

1 / 1 point

Indicate whether the statement presented is true or false. An interviewing method in which the interviewer reads questions from a computer screen and enters the respondent’s data directly into the computer is called database marketing.

Question 5

 

1 / 1 point

Indicate whether the statement presented is true or false. The term for meaningful interactions between an individual and his or her brand is referred to as relationships.

Question 6

 

1 / 1 point

Indicate whether the statement presented is true or false. Tim’s Telemarketing Service is using creative tactics to get prospective customers to buy a product they may or may not need.  This is known as the relationship concept.

Question 7

 

1 / 1 point

What is the term for a customer’s evaluation of a good or service in terms of whether it has met their needs and expectations?

Question 8

 

1 / 1 point

Indicate whether the statement presented is true or false. The following question is an open-ended question: “How would you describe your experience at this restaurant?”

Question 9

 

1 / 1 point

What is the term that refers to a companywide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on precise customer groups?

Question 10

 

1 / 1 point

What philosophy assumes that a sale depends on a customer’s decision to purchase a product?

Find Similar Products by Category

Click the button below to add the AB 219 AB219 Unit 1 Quiz with Answers (Kaplan University) to your wish list.